In the Web 2 . 0, there are different kinds of Internet technology and applications developed for daily use. People use in working industries and entertainment as this is convenient and update the information anytime at anywhere immediately. For the online social networking, social media has an significant position in between, such as blogs, forums, emails. Also the Web 2.0 a greater collabortion among internet users and others users, content providers and enterprises which compare to the traditional World Wide Web. Users can easily access the applications through browser with different searching tools and techniques.
In the social media, online platforms are most common use for people to share theeir opinions, experiences, insights, expectations, perceptions and media, as photos, videos and music, with each other online. Among the sharings, users will interact with the people who have similar interests through the Internet. This is also a kind of communication. Besides sharing feelings and experiences, some companies use this as a platform to promote their business. Those platforms and websites provide online booking service for travel arrangement and ticket purchasing.
Facebook, Twitter, Weibo and Instagram are the most commonly use for the online social networking sites. Most of the companies also have an official account in these sites which can update the information to the public for promotion and discounts to attract the public. Cutomers can express their views and leave comments under the posts to let the companies know. There are no limitation on time and geographic aspects. Moeover, the advertising cost can reduce a lot as those platforms are charged lower or some are free.
Although Web 2 . 0 can better our lives and the social networking are convenient to share information, the security problems are serious and need to be concerned. Sometimes people will leave fake comments which want to affect the reputation of the companies. Also hackers can affect the companies for the market competition. Therefore, due to the web revolution, maintaining online security is important for all the internet users .
